Aquamarine Apartments, Coogee
In collaboration with Cramer Property and Ramsay Property Group, we created a landscape image-based marketing campaign for a very prestigious development comprising of ten luxury apartments only meters from the beautiful Coogee Beach. As the apartments are being sold off the plan, it was imperative that we captured the natural beauty of the surrounds in the branding and all marketing material. A watercolour texture was emblematic of the ocean and water views. The website needed to engage visually and stimulate interest, be both user-friendly and aspirational. We were also responsible for art direction of the photography, print ads being published in the Sydney Morning Herald Domain and Wentworth Courier and an inspiring display suite that maximised the quality of customer experience.