Pipi, Bondi Beach
We were engaged to create the branding and marketing collateral for exciting new Bondi Beach development, Pipi, designed by multi award-winning architects, Smart Design Studio. Our brief was to capture both the design innovation of the building with its sculpted façade and the iconic relaxed beach lifestyle which carried throughout the branding, brochure and website. These exquisitely crafted apartments have been designed to create a great feeling of spaciousness and optimise solar access and cross-flow ventilation. Many of the homes are two storeys with impressive double height voids, allowing for optimum separation of living and private spaces. We undertook a photoshoot and created a marketing video that captured the superb design, laid back Bondi vibe and cool retail, restaurants, cafes and bars. We also prepared all copy for the marketing collateral and created an overall brand that is fresh and relaxed, with a refined simplicity that exemplifies this exquisite beachside development. See the website here.