The Phone Project
| Retail Design & Fitout at Westfield Liverpool |
| Retail Design & Fitout at Westfield |
Building on their reputation for excellent customer service in the tech space, and our delivery of a new kiosk and brand evolution, The Phone Project set out to not only upgradetheior store but provide customers the unique ability to create and customise their own tech-wear featuring a 3D design and print facility.
This became a point of inspiration for the design and layout facilitating a customer experience flow from design and creation of their personal tech-wear fashion to flaunting it at the climactic selfie mirror – “Create” to “Flaunt”! The brand aesthetic evolved to a more minimal palette of concrete, stone and black steel, giving licence to bold neon colour pops via custom lighting, signage and floor art splatters that we also designed and installed.
A sculptural shopfront alludes to the ever evolving futuristic nature of the tech industry and inspires tech-fashionistas.





