Underwood Jeweller
| Retail Design at Parramatta |
| Parramatta |
The long established Underwood Jeweller required a rebrand and interior refresh for their Westfield store. A key aspect of the design scope was improving the floor plan, staff flow and the creation of bespoke joinery product displays that needed to feel open and clear yet secure and functional. Brass, Australian recycled timber and stone finishes create warmth. Function had to follow form and the retail outcome was both aesthetically appealing and highly efficient.